From Volume to Precision Outreach
AnomalyLab brings old-school PR craft to every pitch, and the AI does the work end to end.
Book a DemoThe first AI Agent for Earned Media
Standing
Pitch with authority
We cluster everything your client has published into the themes they can credibly speak to, so every pitch leads from proven expertise, not a hot take.
How standing worksTiming
Reach the journalist first
We track news cycles around your client, new regulation, a market swing, so you pitch while reporters are still hunting sources.
How timing worksCraft
Pitch like a veteran
Your AI co-pilot runs every pitch through our expert PR playbook and tailors it to each journalist's beat, so what lands reads like a professional wrote it.
See the skill libraryThe legacy database era is over.
Databases let media campaigns scale. Then contacts went stale and inboxes started scoring engagement.
1-in-3 Contacts Are Invisible
A third of working journalists now run independent newsletters and podcasts with real audiences. They're not in any database. The fastest-growing segment isn't indexed at all.
How we find them